Breaking Down “Why This Role or Company?”


It's a breath of fresh air when a job seeker's response to this question is different than the standard, "I'm looking for an opportunity to grow and it seems like this role and company is a great place for that." ⭐

Let's break it down so you can craft a more personalized response to this common interview question! When an interviewer asks this, they're looking for clues that you understand the job description, have done your research on the company, and that your expectations align with theirs.

To make sure your answer stands out, do some prep before the interview by asking yourself these questions. Don't do TOO much research or spend time stressing out about if your answer doesn't perfectly align- that's okay, it's actually a great opportunity to create more conversation and connection.

Have you found this question difficult to answer? 🙋 Let me know!

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